Mood Boards

Mood boards:
- a poster design that is used to develop a certain concept through the use of images or text.
eg. the understanding of a persona through images. By solely placing images together, an insight into a certain character may be formed.

John is a 75-year-old retired carpenter who still enjoys hikes in national parks and riding his Harley-Davidson. He looks forward to the local club raffle and a catch up with the boys on a Friday evening. He also enjoys playing bingo, listening to the local radio and watching old western movies with his wife Jill. As he gets older and has to visit the hospital more often, he prefers quick and efficient healthcare with simple, bold instructions and hospital signs. He aims to enjoy the rest of his life traveling and spending time with family, especially his grandchildren.